Translating content and its importance for better brand localization

Translating content and its importance for better brand localization

  • By: Admin
  • Tue Jun 07, 2022
Translating content and its importance for better brand localization

Translated content has grown in value as the marketing dynamic quickly changed right before our eyes, with capitalism and globalization paving the way for brands to reach prospective customers in places that once seemed distant.

Brands now have a virtually unlimited global reach. However, this is not without its obstacles, mainly when translating content. To reach a worldwide audience, you must speak their language. When language isn't an issue, your brand's narrative can span the globe. Your brand's potential worldwide audience is eager to read and hear your content, which becomes far-reaching and impactful once professionally and precisely translated into each language.

Your content is your most fundamental aspect for bridging the barrier and growing a global clientele. Content localization is how you get there.

What is content localization?

Content localization is modifying your label's content, products, or service to a specific target region, such as a country or language. It allows consumers to easily understand, appreciate and use a product in their language. Consider Netflix: Successful shows have garnered large global audiences by translating and subtitling them. Stranger Things, available in 190 countries and 20 languages, has taken the top rank in India, Iceland, and the United Kingdom.

However, it is not only about translating content into another language. Content localization must also be culturally appropriate. When Coca-Cola first entered China, they rapidly found that the name didn't have the same enticing feel. This resulted in country-specific marketing. In China, the world-famous beverage is now known as Kekoukele, which translates to "flavorful fun.

What is the importance of content localization for your brand?

1. Boosted SEO ranking

Proper content localization by translating your brand's website content can bring better Search Engine Optimization results. Your site will rank higher in online searches due to being specially curated with well-written content through effective keyword utilization. Professionally translating content means better visibility, increased website traffic, and greater user engagement.

2. Make more in-depth connections.

Content localization and localized marketing allow your customers to engage with your brand on a deeper level, fostering trust and increasing their likelihood of purchasing. Communicating with your users in their native language and adapting your product to provide a seamless experience will help you improve brand recognition and enter the local market competition.

3. Increased accessibility

Many potential customers have hearing or visual disabilities, deeming audio and video information incomprehensible. Translating content and providing subtitles promotes inclusion, expands potential distribution, and allows you to reach a much larger worldwide audience.

Going Global by translating content with Mayra

Great business strategies start with enhancing content localization and engagement through translating content. Manual transcription is difficult enough without adding a plethora of different language contents. Projects stall, teams are overworked, and budgets are pushed to accommodate the costs of external translators. We, at Mayra Enterprise, guarantee professional service and accuracy in our translations, which are generated by linguists who are subject matter experts. You can find us on our website at https://www.mayraenterprise.com/ or give us a call at +91-9899816073.

Testimonials

Thank you so much for the translation work completed...I am still looking into other stuff that I can send to you plus I am trying to convince other friends to use your service since you are really doing a great job!

Wayne Newey
Wayne Newey

We commend your quick actions to our requests and appreciate your eagerness to learn our processes and standards. It is almost more than 1 year we are engaged with Mayra Enterprise from the first week we have been receiving numerous compliments on our translated website into other languages. Our company is really happy to hire Full-Time Equivalent (FTE) professionals at Mayra Enterprise.

Elizabeth Baker
Elizabeth Baker

Mayra Enterprise made my first experience with offshore data entry and translation a successful process which I plan to repeat many times in the future. The work ME produced alleviated any concerns I had about whether a company half-way around the globe could meet my data entry & Translation needs.

Adam Crook
Adam Crook

Thank you very much for your excellent work on my Yahoo Store. I am happy with the increased sale and the way of your company’s work!!! All work really looks good and is well-formatted, I will definitely recommend others at Mayra Enterprise.

Joel
Joel

Mayra Enterprise did a great job with my image Translation & editing project. The results are truly impressive and have certainly fulfilled my highest expectations. Communications were great. Well done.

Petra Bedford
Petra Bedford

Mayra Enterprise has been a good company to do business with. They are a professional team with excellent attention to detail and responsiveness to our Translation/Transcription/VO requirements. I highly recommend Mayra Enterprise to anyone looking for an inexpensive quality work.

Philip Learney
Philip Learney

Thank you for the brochures designed with translation. You have gone way beyond my expectations, your designs and translation talents and marketing ideas have exceeded what I expected. Thanks for your assistance.

Wale Arewa
Wale Arewa

I used Mayra Enterprise for our website as their work is very accurate and cost-effective. I highly recommend Mayra Enterprise for its excellent services.

Edom
Edom

Mayra Enterprise works both promptly and professionally. We praise them for their excellent job of our Translation, Transcription, and proofreading project and I would most definitely use them in the future for our other projects.

Ryan McGary
Ryan McGary

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