Bridging the barriers- the use of audiovisual translation in modern day industries

Bridging the barriers– the use of audiovisual translation in modern day industries

Audiovisual translation services have emerged as one of the most in-demand services today, paving the way for global content localization. Promotion through video advertising and getting international influencers and celebrities as brand ambassadors to establish a global brand image are vital aspects of expanding businesses. Audiovisual localization strategies are used by companies ranging from law firms to healthcare and e-commerce to promote their products. Furthermore, globalization has had the greatest impact on the entertainment sector, with subtitling being a critical component of film and media dissemination worldwide. 

What is an audiovisual translation? 

The name audiovisual translation (AVT) or multimedia translation refers to the translation of the verbal components present in audiovisual productions from one language to another.

Industries using Audiovisual translations

Most important for the visually impaired or the deaf, audiovisual translation serves as a bridge between communication gaps. As the flow of information becomes enhanced through social media, audiovisual translation becomes necessary to prevent controversies, misunderstandings, and factual inaccuracies. Thus, more industries employ audiovisual translation services. Industries ranging from journalism, education, print media, the entertainment industry, law and judiciary, e-commerce businesses, and the fashion industry. More specific uses of audiovisual translation include:

• Movie dubbing, movie scripts, movie narration
• educational material
• recorded conference speeches
• tape recordings
• slide shows and business presentations
• audio recordings in various foreign languages
• company profile presentations
• voice-over
• feature films
• tv programs
• live performances
• musicals and opera
• Web pages
• video games
• advertisements
• Youtube videos subtitling
• Music Videos
• News clips 

Benefits of audiovisual translations

With audiovisual translation potentially connecting the world, the considerable value of audiovisual localization or transcription services to a business in today's world is immense. With the following benefits offered just a click away at Mayra.

• Voice-Over or Subtitling

Subtitling is a common multimedia translation requiring a skilled translator and a comprehensive lexicon to present the language. A voice-over is equally essential where the content is recorded over the original audio track. Lip-sync synchronization is crucial in this scenario.

• Comprehensive content

Video transcription has proven to be beneficial for online learning. Closed captions are ideal for viewers who speak the language fluently. When a person reads and hears something simultaneously, it acts as cognitive reinforcement. It makes it easier to remember the text.

• Improves user experience, SEO, and video visibility in search bars

The video content becomes much more searchable with accurate transcripts and translation subtitling. It has been discovered that adding transcripts or subtitles to a video helps to improve its SEO. The search engine displays the video, but viewers also get the exact result they seek.

• Audiovisual content is more appealing.

Visual content is more compelling than textual information when promoting a product.  A creative visual translation makes it easier to draw viewers, enhancing engagement with potential clients and customers worldwide.

Great business strategies start with enhancing content localization and engagement through audiovisual translation. We, at Mayra Enterprise, guarantee professional service and accuracy in our translations, which are generated by linguists who are subject matter experts. You can find us on our website at https://www.mayraenterprise.com/ or give us a call at +91-9899816073.